1. General

This privacy policy ("Privacy Policy") describes how Femmebrace AB, registered trademark "MOY", org. nr 559378-0777, c/o Repeat AB, Klippan 1J, 414 51 Gothenburg, e-mail: hello@itsmoy.com ("Femmebrace AB", "MOY",”itsmoy.com "moreofyou.se", "we"), collects, uses, discloses, and stores your personal data.

This policy applies when Femmebrace AB provides services and products in connection with purchases, service matters, and other contact with Femmebrace AB, such as visits to our website. The Privacy Policy also applies to the processing of personal data in connection with account holders on MOY’s website.

2. Data Controller

Femmebrace AB is the data controller for the processing of your personal data and is responsible for ensuring that such processing is carried out in accordance with applicable legislation, including GDPR.

3. When do we process your personal data?

We collect and process personal data when you:

• Make a purchase on our website,
• Use our support services,
• Visit our website or attend an event hosted by us,
• Otherwise interact with us.

We also collect personal data when you create a customer account with us. Additionally, we may update address information through third-party services to ensure we have accurate details.

4. What personal data do we process?

We process the following categories of personal data:

• Name and personal identification number
• Address, phone number, and email
• IP address and information about your use of our website
• Information about your purchases and interactions with our offers

5. Why do we process your data?

We process your personal data to:

• Fulfill our obligations to you as a customer (purchase completion, support, etc.),
• Provide personalized offers and marketing,
• Improve our products and services,
• Prevent fraud and ensure legal compliance (e.g., accounting laws),
• Enable customer communication through post, email, and SMS.

6. Legal grounds for processing

We process your personal data based on:

• Contract: To fulfill agreements with you as a customer or account holder.
• Legitimate interest: For marketing purposes, unless you object.
• Legal obligation: To comply with legal requirements, such as accounting laws.

7. Cookies and consent

When you visit our website, we use cookies to improve your experience and provide personalized services. We use Google Consent Mode to manage cookies in accordance with your consent.

7.1 Cookie Categories

We use the following types of cookies:

• Necessary cookies: These cookies are essential for the website to function and cannot be disabled.
• Analytical cookies: These help us analyze how you use our website to enhance your experience.
• Marketing cookies: These cookies are used to show relevant ads based on your previous activity. You can opt-out of these cookies without affecting your user experience on the website.

7.2 Consent Management

You can adjust your cookie settings at any time through our cookie banner or your browser. We use Google Consent Mode to respect your choices. If you decline marketing cookies, we will only use anonymized data to improve our services.

7.3 Blocking and Deleting Cookies

If you do not want cookies to be stored, you can adjust your browser settings to block or delete them. Please note that some features on our website may be affected if you block cookies.

8. Profiling

We may use profiling to personalize offers for you based on your behavior on our website. If you do not wish to be subject to profiling, you can object by contacting us at hello@moreofyou.se.

9. How long do we store your data?

We only store your data for as long as necessary to fulfill the purposes for which they were collected, or as long as we are legally required to store them, e.g., under accounting laws. For customer accounts, we store data for a maximum of 24 months after your last interaction.

10. Who do we share your personal data with?

We may share your personal data with:

• Partners and suppliers who help us provide our services,
• Service providers handling communication and address updates,
• Third parties in connection with legal obligations or to protect our legal interests.

When transferring data outside the EU/EEA, we ensure that your data continues to be protected in accordance with applicable laws.

11. Your rights

You have the right to:

• Access your personal data,
• Rectify incorrect data,
• Request the deletion of your data (provided that we are not legally required to retain them),
• Restrict the processing of your personal data,
• Object to processing for direct marketing,
• Receive your data in a structured and machine-readable format (data portability).

12. Changes to the Privacy Policy

We reserve the right to modify this Privacy Policy. In the event of significant changes, we will notify you via email or on our website.

13. Contact Information

If you have any questions about this Privacy Policy, the processing of your personal data, or if you wish to exercise your rights, please contact us at: Femmebrace AB
C/o Repeat AB, Klippan 1J, 414 51 Gothenburg
Email: hello@itsmoy.com