Our Story

We get it because we've lived it: the constant juggling of careers, motherhood, and trying to stay healthy through it all. Between competing in sports, and being an entrepreneur, I know what it means to run on empty. Finding supplements that actually worked with my chaotic schedule felt impossible—and honestly, overwhelming.

That's when I connected with Linda, another entrepreneur and mom who shared these same frustrations. We were both tired of energy crashes, hormonal roller coasters, and needing just a little more support. We didn't need another one-size-fits-all solution or wellness guru telling us how to live. We needed products that adapted to us, not the other way around.

So we created MOY, partnering with scientists to develop products built on trust, backed by research, and made to deliver results.

What's in our products? The stuff that helps. What's left out? Anything that doesn't.

At MOY, we're here to give you more of what you want and less of what you don't. Whether you're crushing deadlines, managing PMS, or finding balance—MOY is your health, your way.

Emma & Linda, Co-founders

Emma Wallin

Emma Wallin

Co-founder

Linda Haraldsson

Linda Haraldsson

Co-founder

LINDA HARALDSSON

"MOY was born from my own struggle as a new mom trying to stay healthy. Sometimes the simplest solutions come from the biggest frustrations."

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HANNA ÖHRN

ARTIST

MOY × Hanna: Where Art Meets Wellness

As an artist, I was drawn to MOY’s vision of empowering women from the inside out. My goal was to create abstract designs that evoke a sense of energy and flow—one with organic, natural patterns and the other with a soft, fluid movement, like water or pure energy. Often, we feel drained or dulled, and I wanted the art to offer a sense of vibrancy, renewal, and empowerment.

Through bold, dynamic colors and expressive forms, the designs are meant to inspire a feeling of vitality and strength. It’s about capturing the uplifting essence of movement and transformation, using art to remind us of the power we hold within.

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EMMA WALLIN

"Between endless meetings and family life, my health took a back seat. MOY is the simple solution I wish I'd had."

Introducing some of our experts

A team of health professionals, nutritionists, and scientists forms our advisory board, offering expert guidance on cutting-edge research and innovative product development.

  • EWA BURAK

    CERTIFIED HEALTH COACH, VIRGINA US

  • SANDRA KIRSTEIN

    PERFORMANCE COACH / PERSONAL TRAINER / RUNNING COACH, SWITZERLAND

SANDRA KIRSTEIN

PERFORMANCE COACH / PERSONAL TRAINER / RUNNING COACH, SWITZERLAND

As a former elite swimmer and current performance coach, I've experienced firsthand the importance of balancing exercise, recovery, and nutrition. My journey from athlete to professional taught me valuable lessons about maintaining well-being while pursuing career goals.

In my role as a performance coach and personal trainer, I empower individuals to create fulfilling lives, free from self-doubt. I firmly believe that we all have the capacity to perform and grow while preserving our physical and mental health.

Supplements play a crucial role in my daily routine, providing the extra support my body needs to stay strong and sharp. I was drawn to MOY for its women-centric approach and commitment to essential, high-quality ingredients. As part of MOY's advisory board, I'm excited to continue empowering women worldwide to discover and harness their potential in achieving their aspirations.

EWA BURAK

CERTIFIED HEALTH COACH, VIRGINA, USA

In my work as a certified Health and Life Coach, I meet women worldwide who are navigating full, demanding lives. They face the pressure to "do it all" while often struggling to stay aligned with their needs and priorities. They are looking for solutions that not only support their physical health but also empower their mental and emotional well-being.

During my journey - stepping into coaching from the dance floor - life as a professional swingdancer and instructor, while balancing a lifestyle and family between Sweden and the USA, I certainly got to experience when life asks a lot from us. I deeply understand the importance of self-care, and the role and challenge of sustainable habits. In my experience, the hardest part of change is not just taking the first step but staying the course—especially when life and our many choices feel overwhelming.

MOY provides a solid foundation of support, helping women nourish themselves in a powerful yet simple way, so they can keep moving forward with strength and clarity. I am excited to be part of the advisory board and expand the reach of MOY, as a way to empower women everywhere to stay true to themselves and live their best and healthiest lives.