Privacy Policy
Femmebrace AB policy for data management and cookies
1. General
This privacy and marketing policy (" Privacy Policy ") describes how Femmebrace AB with registered trademark "MOY", org. no. 559378-0777, c/o Repeat AB, Klippan 1J, 414 51 Gothenburg, e-mail: Hello@moreofyou.se, ( "Femmebrace AB", "MOY" " moreofyou.se " "we" ) collects, uses , discloses and stores your personal data.
1.1 The privacy policy applies when Femmebrace AB provides services and products in connection with purchases, service matters and other contact with Femmebrace AB, such as visits to the website. The privacy policy also applies to the processing of personal data that takes place within the framework of holding a customer account on MOY's website (" Account holder "). Such an account is created upon completion of the purchase according to the Femmebrace AB General Terms and Conditions .
1.2 You should always be able to feel safe when you leave your personal data with us. With this Privacy Policy, we want to show how we ensure that your personal data is processed in accordance with the General Data Protection Regulation (GDPR).
2. Personal data controller
Femmebrace AB is the data controller for moreofyou.se ("MOY") processing of your personal data and is responsible for such processing taking place in accordance with applicable legislation. Femmebrace AB is also the personal data controller for the processing of personal data within the framework of holding a customer account.
3. When do we process your personal data?
3.1 In order for you to visit our website, purchase our goods or contact us for service or information, we must collect and process personal data about you.
3.2 Femmebrace AB collects and processes personal data about you when you make a purchase on MOY's website, use MOY's support, visit MOY's website or an event organized by MOY or when you otherwise have contact with MOY. The information collected from you upon purchase is required for you to be able to enter into an agreement with Femmebrace AB and for Femmebrace AB to be able to provide its services and offers.
3.3 If you are an Account Holder, Femmebrace AB collects personal data about you that you provide at the time of purchase. Femmebrace AB also collects information about you while you are an Account Holder within the framework of your account holding, such as your purchase history, how you interact with MOY's website, which offers you were interested in by reading an email or clicking on a link. Femmebrace AB also processes data that MOY is given access to from time to time through your customer account. As an Account Holder, you can update your information at any time by contacting us at hello@itsmoy.com .
3.4 We also collect and update your address details via third party address update services.
4. What personal data do we process about you?
The personal data Femmebrace AB collects and processes about you as an Account Holder is:
- Name and social security number
- Address
- Phone number and email
- IP address and information about your use of the MOY website
- Information about which goods or offers you were interested in, how you interact with our newsletters and which of our events you signed up for
- Information about your purchases
- Information about your account holding
5. Why do we process data about you?
Femmebrace AB processes your personal data for various purposes. Mainly, Femmebrace AB processes your personal data for the purpose of:
- Fulfill our obligations to you as a customer, such as fulfilling purchases and providing support;
- Provide general customer care and customer service, such as to answer questions and correct incorrect information;
- Provide information and direct marketing, e-mail and SMS regarding MOY's goods;
- Manage the customer relationship and provide our services;
- Provide you with relevant information and customized offers in newsletters and on the web;
- Improve our customer offering, for example product and feature development;
- Prevent fraud and perform risk management; and
- Comply with applicable legislation, such as accounting laws.
The data can also form the basis for market and customer analyses, market research, statistics, business follow-up and business and method development related to the purchase of goods.
In addition to the list above, Femmebrace AB also processes personal data about Account Holders for the purpose of:
- Administer account holdings;
- Give you the opportunity to use the benefits of Account holding, such as the ability to monitor products, pre-filled information and change information;
- Provide special offers;
- Enable communication with you as an Account Holder via post, e-mail or SMS; and
- Enable personal offers, marketing and event invitations via post, e-mail and SMS.
6. The legal grounds for our processing of your personal data
6.1 Femmebrace AB bases the processing of your personal data on a number of legal grounds. These are described in this section.
6.2 Among other things, we process your personal data in order to be able to fulfill the agreement with you as a customer and thus as an Account Holder, such as to complete purchases and to be able to fulfill our obligations towards you as an Account Holder, such as simplified administration and order history. With the support of this legal basis, we also process information about you as an Account Holder, such as your purchases, your behavior on our website, your interaction with MOY and your interest in our offers and products in order to fulfill our commitment to provide you with personalized offers.
6.3 Part of the processing of personal data that we carry out is based on a so-called balancing of interests. This applies, for example, to the processing we carry out in order to be able to send you offers about our goods and to make a limited segmentation of customers, e.g. based on total purchase amounts. Femmebrace AB does not process sensitive personal data based on a balancing of interests and does not carry out any processing that constitutes profiling based on a balancing of interests.
6.4 In some cases, Femmebrace AB may have a legal obligation to process your personal data. This applies, for example, to the processing of personal data that we carry out in order to fulfill the requirements of the Accounting Act.
7. Compilation of our personal data processing
Purpose
To administer, develop and deliver our goods and provide support
Legal basis
Completion of purchase agreements ( General terms and conditions )
Categories of personal data
1. Name, address, phone number and email 2. Geographic information 3. IP address, device information, log information
Storage time
Two years after you were last active with MOY, for example by shopping with us or contacting our customer service
Purpose
To ensure that legal requirements are complied with, such as the Accounting Act
Legal basis
Legal obligation
Categories of personal data
1. Name, address, telephone number and e-mail. 2. Geographic information 3. IP address, device information, log information
Storage time
As long as we are obliged to store the data according to applicable law
Purpose
To promote MOY's goods by mail, e-mail and SMS
Legal basis
Balance of interests
Categories of personal data
1. Name, address, phone number and email 2. Geographic information 3. IP address, device information, log information
Storage time
Two years after you were last active with MOY, for example by shopping with us or contacting our customer service
Endämå l
To administer your account holdings, give you the opportunity to receive individually tailored offers and enable targeted communication via mail, e-mail or SMS
Legal basis
Completion of customer account agreements
Categories of personal data
1. Name, address, phone number and email 2. Geographic information 3. IP address, device information, log information 4. Customer number 5. Information about how you use our website, about which of our offers you were interested in, which of our newsletter you interacted with and which of our events you signed up for 6. Information about your purchases 7. Information about your account holding
Storage time
As long as you have a customer account
8. Profiling
8.1 Femmebrace AB can process your personal data through profiling if you are an Account Holder. If you are an Account Holder, information is analyzed about how you use our website, about which of our goods and offers you were interested in, which of our newsletters you interacted with and which of our events you signed up for, information about your purchases and information about your account holding to provide you with offers we think are suitable for you and to invite you to events we think you would like to attend.
8.2 You can object to the processing of personal data through profiling at any time. You do this by contacting Hello@itsmoy.com . When Femmebrace AB has received your notification, Femmebrace AB will cease to process your personal data for this purpose.
9. How long do we store data about you?
9.1 Your personal data is only saved as long as there is a need to save it to fulfill the purposes for which the data was collected in accordance with this Privacy Policy. Femmebrace AB may save the data longer if necessary to comply with legal requirements or to protect Femmebrace AB's legal interests, e.g. if there is an ongoing legal process.
9.2 Femmebrace AB saves information about Account Holders for a maximum of 24 months after the customer last completed a purchase or otherwise integrated with MOY.
10. To whom do we disclose personal data?
10.1 Femmebrace AB may disclose your data to third parties, such as collaboration partners and providers of communication services. Femmebrace AB may also disclose your information to companies that provide services for address updates to ensure that we have the correct address information for you.
10.2 Third parties to whom Femmebrace AB releases information or otherwise provides information about a customer or Account Holder may only use the information for the purpose of selling and marketing Femmebrace AB products or for the purpose of delivering services related to the Femmebrace AB agreement with you as a customer or Account Holder.
10.3 Personal data may also be disclosed by Femmebrace AB if it is necessary to comply with applicable legal requirements or requirements from authorities, to safeguard Femmebrace AB's legal interests or to detect, prevent or draw attention to fraud and other security or technical problems.
10.4 Femmebrace AB may transfer your personal data to countries outside the EU/EEA, if any of Femmebrace AB's suppliers or partners are located there. If personal data is transferred to a country outside the EU/EEA, Femmebrace AB will take measures to ensure that the personal data continues to be protected and also take the necessary measures to legally transfer personal data to countries outside the EU/EEA.
10.5 We will not sell your personal data to third parties unless we have your permission to do so.
11. Change of privacy policy
Femmebrace AB has the right to change the Privacy Policy at any time. Femmebrace AB will notify you within a reasonable time of changes to the Privacy Policy. If you do not accept the changes, you have the right to terminate the agreement with Femmebrace AB before the amended Privacy Policy enters into force. You terminate the agreement by contacting Femmebrace AB.
12. The protection of your personal data
You should always be able to feel safe when you provide us with your personal data. Femmebrace AB has therefore taken the necessary security measures to protect your personal data against improper access, alteration and deletion. For example, all information about Account Holders is saved in a database that is protected by authorization control and a firewall.
13. Your rights
13.1 Femmebrace AB is responsible for your personal data being processed in accordance with current legislation.
13.2 Femmebrace AB will, at your request or on its own initiative, correct, de-identify, delete or supplement information that is found to be incorrect, incomplete or misleading.
13.3 You have the right to request:
Access to your personal data.
This means that you have the right to request a register extract of the processing we carry out regarding your personal data. You also have the right to receive a copy of the personal data being processed. You have the right once per calendar year, through a written and signed application, to receive a register extract free of charge of what personal data is registered about you, the purposes of the processing and to which recipients the data has been or is to be disclosed. You also have the right to receive information in the register extract about where the data has been taken from if the personal data has not been collected from you, the existence of automated decision-making (including profiling) as well as the anticipated period during which the data will be stored or the criteria used to determine this period. You also have the right to receive information about your other rights specified in this point in the register extract.
Correction of your personal data.
At your request, we will correct the incorrect or incomplete data we process about you as quickly as possible.
Deletion of your personal data.
This means that you have the right to request that your personal data be deleted if it is no longer necessary for the purpose for which it was collected. However, there may be legal requirements that we may not immediately delete your personal data in, for example, accounting and tax legislation. We will then end the processing that is done for purposes other than complying with the legislation.
Limitation of treatment.
This means that your personal data is marked so that it may only be processed for certain limited purposes. You can, among other things, request restriction when you believe that your data is incorrect and you have requested correction of your personal data. While the correctness of the data is being investigated, their processing will be limited.
13.4 Femmebrace AB will notify each recipient to whom the personal data has been disclosed in accordance with point 10 above of any corrections or deletion of data as well as limitation of data processing.
13.5 You have the right to data portability. This means a right, under certain conditions, to obtain and transfer your personal data in a structured, generally used and machine-readable format to another personal data controller.
13.6 You have the right to object to personal data processing carried out on the basis of a balancing of interests. If you object to such processing, we will only continue the processing if there are legitimate reasons for the processing that outweigh your interests.
13.7 If you do not want to process your personal data for direct marketing, you always have the right to object to such processing by sending an email to Hello@itsmoy.com . Once we have received your objection, we will stop processing the personal data for such marketing purposes.
13.8 You have the right to submit any complaints regarding the processing of your personal data to the Data Inspectorate.
14. Cookies
When you visit our website we use cookies, you will find more information about how we treat cookies here .
15. Contact information
Do not hesitate to contact us if you have any questions about this Privacy Policy, the processing of your personal data or if you would like to request a register extract. You will find our contact information below.
Femmebrace AB
C/o Repeat AB
414 51 Gothenburg
Last updated: February 15, 2023